quote 21:55:15 Sparq’s customers are suffering, too. One of the startup’s services was providing QR codes for businesses, many of which were likely printed onto marketing materials that may still be in circulation. Those QR codes, unfortunately, are now null and void—printed ads turned into garbage thanks to Yahoo’s acquisition.
quote 22:38:56 Four to six-year-olds struggle with ‘little LEGO’ so the product line was trying to help them with that. We did a lot of research in Europe and the US about what both parents and kids’ needs were. Generally speaking, parents in the US and to a lesser extent the UK are quite fixated on educational outcomes at ever earlier ages, whereas in Scandinavia and especially Germany they openly reject that, feeling strongly that this age is for play and socialising and scholastic learning comes later.
Morgan Walker, a Lego designer, quoted in The enduring appeal of LEGO at Northern Soul.