2009-06-19
post/126513828
quote 17:08:34
“ Didn’t Pizza Hut get rebranded as Pasta Hut last year? Or was that an UK only thing? ”
iamdanw on Pizza Hut’s possible rebranding to “The Hut” (via Lee, marco)
Yes, this was just a UK thing, and more to the point, it was pretty much a naked publicity stunt. Entirely unsurprisingly, a poll after a few months (on Facebook, if I’m remembering correctly) resulted in the name reverting, with a huge majority for the Pizza Hut brand.
This is all remembered from last week’s episode of Radio 4’s Bottom Line, which featured Jens Hofma, chief executive of Pizza Hut UK, and which you can still hear with Listen Again (possibly only in the UK). He doesn’t quite admit it was all done for the coverage, but he doesn’t exactly deny it either.
