2011-12-19
post/14470226871
evalilith, replying to my Lego post.
I don’t assume girls don’t like Lego; I’m sure there are plenty (perhaps even a majority) who love it, or would given the chance to play. (I have a nasty feeling that as the older brother I hogged the bricks when I played with my sister as a child.) I love to hear that friends have bought their niece one of the Creator sets.
Perhaps think the point I was trying (and probably failing) to make is that, as the article makes clear, that there are parents (and perhaps girls) who have decided that Lego is somehow for boys, some children’s imaginative reuse of minfigs notwithstanding. Their own sales figures and market research back that up.
I don’t particularly like it any more than the thousands of people who’ve commented on the Friends launch, but I am maybe more forgiving of Lego-the-corporation in making an effort to design, and (yes) market, products for a part of the population who aren’t buying as much of their stuff.
