2010-11-03
post/1471515273
photo 16:48:00
A Billboard That Advertises Nothing But Clean Air, as covered at co.design:
Non-Sign II is the brainchild of the Seattle art and architecture firm Lead Pencil Studio. Even crazier: It was commissioned by the federal government, which usually regards high art the way one would a dead rat.
Lead Pencil Studio’s Daniel Mihalyo sheds light on the concept:
Borrowing the effectiveness of billboards to redirect attention away from the landscape… this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.
