notes.husk.org. scribblings by Paul Mison.

2009-08-26

IKEA abandons Futura for Verdana

text 14:00:56

lonelysandwich:

From Typophile:

IKEA abandons ~50 years of Futura and Century Schoolbook for Verdana. In an interview with Swedish design magazine CAP&DESIGN [translation here] the reason for the change is to be able to use the same font in all countries, including Asian countries. Also they want to be able to give the same visual impression both in print and the web.

I’ve never been a fan of Verdana, a typeface commissioned by Microsoft in 1996 for on-screen readability. Sure, Gruber uses it tastefully, but at anything larger than 11pt, it feels to me a bit squat and dopey.

That’s as maybe, but as the quote says, Verdana has two big advantages

  • Looks the same on the web and in print
  • Support for non-Latin characters
As Tom notes, the foundries don’t seem to care about the first, and if they care about the second, it’s not happening quickly enough. Or, to put it another way: worse (looking) is better (for everyone but the Europeans).

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notes (91)

  1. celestina-graham reblogged this from tomw
  2. fortunaforme reblogged this from scandolust and added:
    ICK. Verdana is terrible. I shall miss you, Futura.
  3. jewpacabrah reblogged this from lonelysandwich
  4. loganalexander reblogged this from lonelysandwich and added:
    Futura is one of my two favorite typefaces, and Verdana is just…bleh. FAILkea
  5. kall-e reblogged this from robot-heart and added:
    what?!? that’s silly Ikea. you can’t just go and change your font willy-nilly. I am not impressed.
  6. lauriebreaker reblogged this from heathershae
  7. weskimcom reblogged this from lonelysandwich
  8. bbjesus reblogged this from rollero and added:
    GORL YOU’RE TYPING MY LANGUAGE ;)
  9. rollero reblogged this from lonelysandwich
  10. scandolust reblogged this from robot-heart
  11. robjwells reblogged this from lonelysandwich
  12. tomw reblogged this from lonelysandwich and added:
    Warning!! (super) nerdery...think futura has...favourite...
  13. teflon reblogged this from lonelysandwich and added:
    And I agree, it looks awful.
  14. robot-heart reblogged this from sciencevsromance
  15. littletinyfish reblogged this from lonelysandwich