2009-08-30
post/175660708
quote 20:55:55
“ Getting an iconic logo or strapline from a pitch process is akin to winning the lottery. Think of all the cities in the world, and how few you associate with a design. Whilst a good design or idea can be a starting point, the real work is in execution. ”
Chris Heathcote, lights of London, talking about the branding for London exercise I mentioned earlier.
The whole thing is worth a read, and is a much more coherent take than the one I posted earlier. Of note is the fact that Chris properly conveys that Moving Brands are just one of many organisations pitching, and his great point that, for the logo to work, it has to be free.
