2009-09-04
post/179436316
quote 07:21:40
“ Now, far be it from me to argue against any kind of full employment program for designers. But I do find it useful to start conversations with potential clients with a simple question: are you sure you want to do this design project? Why is it necessary? Is this the easiest way to do it? Is it the best? Why does a designer have to be involved? ”
Michael Bierut, When Design Gets in the Way in Design Observer. Someone should be asking this of the London rebrand: given the brief, is design really the answer?
