Mike Krieger explains why Instagram uploads photos so quickly.
It’s slight of app.
Great deck on why speed is a feature. Esp. on mobile.
I’m a little surprised this is news to people; it took me a few months to figure out that Instagram had to be doing this, but I always think of myself as slow.
The billion dollar valuation for the company still looks high every time I see it, but the critics who suggest that sharing photographs from mobile phones is either obvious or was already solved haven’t thought at all about how well that app works. (It’s reminiscent of the dismissiveness of Twitter a few years ago, which amazingly I still hear around the office occasionally.)