2010-12-13
Choosing Your Market
I was taken by this section from Tim Bray’s post about Android, the iPhone, and the US Department of Defense:
the total DoD head-count is estimated at around 2.5 million. If you pick demographics that you might want to pitch mobile devices to, here are a few that are similar or larger in size:
Korean teenagers
Euro-zone business travelers
Canadian retirees
World of Warcraft players
Indian cricket fans
This whole consumer-device business is oddly pure.
I’ve always been annoyed at the amount of bending over backwards that the UK government does for military manufacturing, not only because making things whose primary purpose is destructive is pretty rubbish, but also because it seemed better to me to have a market of millions of people buying small things than a tiny market of maybe twenty sovereign states (maybe) buying a few score million-pound things.
