Oh dear. I mean, I know Twitter is many things to many people, and for a while it’s been more about distribution than ambient intimacy, but really- should people be advising that every post should be clickable? It’s especially galling since Twitter doesn’t even have room for full URLs (or a mechanism for including them in metadata as opposed to taking up space in the post).
Perhaps if I look at that as advice for corporations, as opposed to people, it’s less vexing. (Except, of course, for the fact that I care about people, not companies. Ah well.)