his new restaurant, Nopi (he’s even re-defined London’s Soho; Nopi is an acronym for the Northern Piccadilly quarter where he’s opened)
Er, no. Just no. Soho’s been called that for three hundred years, and you don’t get to come in and rebrand it with a stupid restaurant name. Maybe - possibly - if your little venture is still there in a century we’ll think about it, but before then, can you bugger off back to Portobello Market with all the other posh gits and confine your overpriced cakes to the forsaken corners of West London? (Oh, and that store in Islington, but that place hasn’t been the same since the Great Estate Agent Takeover of the mid nineties, anyway.) Thanks.