2011-04-06
post/4384585826
quote 06:18:29
“ I have a joke about brands creating content that starts by explaining that Red Bull is actually one of the largest (if not the largest) producer of action sports content in the world. That fact is quickly followed by the punchline: Turns out it’s a lot easier to be a publisher that sells highly-caffeinated soda instead of ads. ”
Noah Brier: Selling Something Other than Ads.
