2010-04-25
post/547939097
quote 13:20:58
“ What TV did best, in this particular context, was to stage the debate: only a broadcast (few-to-many) medium could do that. But where it struggles is in attempting to add value to that broadcast event. ”
John Naughton: Old media, new media and the UK election. The whole piece is worth a read (as, I suspect, is the Peter Preston article he quoted from, which I haven’t read in full).
It’s certainly an interesting counterpoint to the Economist’s piece, quoted here, which claims that the old media are dominant. Perhaps the problem is the millions of overlapping friends networks of discussion aren’t visible, but they surely take what used to be water-cooler discussions between five colleagues in an office and broaden them to a hundred, or even thousand, people - and more immediately, too.
Anyway, I’m sure there’ll still be argument about old vs new well after the result’s in.
