2009-01-15
Don’t Change Your Voice
I follow the overheadatmoo twitter feed because, when it started, it was full of amusing snippets that were, well, overheard at the Moo offices. However, since the start of the Christmas holidays, its voice has completely changed. Without warning, the number of quotes from the office has dropped to maybe one every couple of days.
The feed’s far from quiet, though. Instead, it’s been taken up with the sort of trivia that you expect from a personal twitter feed; links (often to things that did the rounds a couple of days ago, to be sniffy), notice that the author’s going out to lunch, that sort of thing. Now, if I knew who the person was who was writing, or if it was on a different account (moohq, perhaps?), I’d be fine.
My problem is that I was subscribed to something and it’s changed. It’s as if the science and technology feed from the Guardian has suddenly been supplanted with celebrity news from Heat. Now, I understand that a lot of people follow the account, and that it’s a great way of getting in touch with customers, but that was going on (hidden behind @ replies) before. If you really want a broadcast feed for your company, please set up a new account, and let those of us who want to overhear Moo get back to doing so.
