2010-08-22
post/991807574
quote 09:07:00
“ Brands such as Office and Halfords are amongst the first in the UK to employ this sort of retargeting technology, provided by companies such as Criteo and Struq. Take a visit to one of their websites, browse a few items and then check out thesun.co.uk and you are pretty likely to be greeted by your selected items in an ad on the side of the site. ”
Olivia Solon in Wired UK: The secrets of the ads that ‘stalk’ you. Via minority report, where Martin adds “I had noticed ads getting a little more targeted lately. I felt a bit like Expedia was following me…”
I wonder, though: if you block third-party cookie sites and don’t have Flash enabled (which means the advertisers can’t use Flash cookies), doesn’t that stop this working? Mind you, only paranoid wonks (like me; hi!) have settings like that.
I suppose I should test it, but I’ve got museums to visit.
