notes.husk.org. scribblings by Paul Mison.

2014-06-27

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photos 00:02:29

Play Artfully adverts at Embarcadero Muni station, captured (somewhat wonkily) by the iPhone’s panorama and me wandering up and down the platform while avoiding trains and waiting passengers.

The games are part of SFMOMA’s On The Go programme, which is keeping the museum in the public eye during the two and a half years that the main building’s being extended.

If anyone’s interested I can try to dig out the individual photos of some of the game descriptions- just let me know.

2014-06-12

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photo 19:26:16
frankie-roberto:

TfL have announced that, during the football World Cup, results and score updates from the matches will be displayed to passengers on the tube via the dot-matrix platform displays.
On the one hand, this is a good public service, as I’m sure there will be lots of people following the World Cup who find themselves travelling whilst some of the matches are on.
On the other hand, this is also advertising (the service is sponsored by ESPN FC), on a display surface which was designed solely for crucial transport information…


The exact terms of the deal haven’t been released (how much money are we talking here?) and it’s also unclear how the information will actually be displayed on the screens, and how it competes for space alongside the regular service information.

BART’s displays seem to spend upwards of 50% of their time displaying scrolling messages about not trusting security cameras to stop thieves rather than, you know, when the next train is coming. The Tube (and London bus stop) display boards have always seemed like an exemplar for uncluttered information, so it’s sad to see this diminished, even temporarily.

frankie-roberto:

TfL have announced that, during the football World Cup, results and score updates from the matches will be displayed to passengers on the tube via the dot-matrix platform displays.

On the one hand, this is a good public service, as I’m sure there will be lots of people following the World Cup who find themselves travelling whilst some of the matches are on.

On the other hand, this is also advertising (the service is sponsored by ESPN FC), on a display surface which was designed solely for crucial transport information…

The exact terms of the deal haven’t been released (how much money are we talking here?) and it’s also unclear how the information will actually be displayed on the screens, and how it competes for space alongside the regular service information.

BART’s displays seem to spend upwards of 50% of their time displaying scrolling messages about not trusting security cameras to stop thieves rather than, you know, when the next train is coming. The Tube (and London bus stop) display boards have always seemed like an exemplar for uncluttered information, so it’s sad to see this diminished, even temporarily.

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quote 19:21:24
“ The thing that we have heard from people is that they want more targeted advertising ”

Brian Boland, Facebook’s vice president in charge of ads product marketing, quoted by Vindu Goel in
Facebook to Let Users Alter Their Ad Profiles for the New York Times.

nathanjurgeson:

really a real quote from Facebook lololololol

katherinestasaph:

The sad thing is, I know exactly what this is about. I bet it’s a response to the perennial complaints / backlash from, say, women who don’t want to be shown wedding or weight loss ads, or men who don’t want ads to needle at their (invented or not) middle-aged crises. It’s a parsing thing, maybe: people are saying they want less shitty targeting, and Facebook is hearing or choosing to hear ”less shitty targeting,” which can easily be translated in a business plan to “more targeted.”

tomewing:

Yeah you’re right, what FB means is “better targeted advertising” which is still as you say a huge & probably wrong assumption. But I don’t think they have a reverse gear here, they can’t not use advertising because the whole “fans mean money” thing never happened for them, Coke can have a billion fans and still find only 1000 are bored enough on a given day to “engage with the content”.

There have also been a lot of surveys which ask people questions that are the equivalent of “Would you like to see ads if they were useful and awesome?” (“timely” and “relevant” etc.). If a unicorn existed, would you like to see one? People say “Yes, I would”, and that too translates as “they want more targeted advertising” because the middle question, “Do you believe Facebook can actually deliver this?” goes unasked.

Summary: “Less (shitty targeting)” vs “(Less shitty) targeting”.

2014-05-12

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quote 23:35:32
“ The last time I streamed Colbert on the Viacom server, I enjoyed four beautiful Boeing ads featuring its new line of laser-guided missiles. Why would Boeing underwrite this “progressive threat”? While the left has forgotten the substance of the old TV debates, the Fortune 500 has not. ”

2014-03-26

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photo 18:43:33
Well, that one just about sums it up. (From the longer film on the London Octopus promotional site, at about 1’05”.)

Well, that one just about sums it up. (From the longer film on the London Octopus promotional site, at about 1’05”.)

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photo 18:36:00
Rival royals in £120m bidding war for giant Octopus block in Chiswick:

Joint developers London & Bath Estates and Galliard Group will begin officially marketing the building this week. They say it has already attracted international interest because the LED screens covering a third of an acre —three times as much as the Piccadilly Circus lights — will be passed by estimated 300,000 vehicles a day. Six roads pass or converge at the roundabout, including the North Circular, the M4 Chiswick flyover and the A4.


the total development is expected to generate at least £10 million a year, mostly from screen advertising. 

Rival royals in £120m bidding war for giant Octopus block in Chiswick:

Joint developers London & Bath Estates and Galliard Group will begin officially marketing the building this week. They say it has already attracted international interest because the LED screens covering a third of an acre —three times as much as the Piccadilly Circus lights — will be passed by estimated 300,000 vehicles a day. Six roads pass or converge at the roundabout, including the North Circular, the M4 Chiswick flyover and the A4.

the total development is expected to generate at least £10 million a year, mostly from screen advertising. 

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photo 18:14:00
The London Octopus identity, Peter McCabe:

Put your brand on the skyline of London. The building represents a unique oportunity for international brands to own the site (as a HQ for example) or for advertisers to put their message across to an estimated 100 million hits per year.

The London Octopus identity, Peter McCabe:

Put your brand on the skyline of London. The building represents a unique oportunity for international brands to own the site (as a HQ for example) or for advertisers to put their message across to an estimated 100 million hits per year.

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video 18:10:58

The video from the home page of the proposed London Octopus building:

A 7,000 sqm office building with a 2,650 sqm LED shroud provides an infinite opportunity to express branding and CSR messages, in as bold or as subliminal a fashion as can be imagined.

Realised by MAKE Architects, and expressed through the themes of movement and interactivity, the result being a 50 metre tall asymmetrical and effervescent building that reaches out and responds to views in all directions.

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photo 18:07:00
The London Octopus: is this London’s most controversial building ever? from London Business, via stml:

Chiswick’s “London Octopus” skyscraper has become the most controversial building in the capital. Why? Two rival royal families have entered a £120m bidding battle for the building.
The building will have Britain’s biggest advertising hoardings which will enable the facades to act as gigantic project screens, just like the futuristic buildings of Blade Runner and Total Recall movies.


According to London & Bath Estates and Galliard Group, the developers of the building, the London Octopus advertising screens will be seen by an estimated 300,000 vehicles per day and one million vehicle drivers and passengers per day.
Stephen Conway, chief executive of Galliard Group, said: “The London Octopus is the most futuristic and exciting commercial building ever launched in London. Vast revenue generating advertising boards, cutting edge architecture, a sophisticated multi-functional role, and 5-star facilities.
“We believe that the branding rights to the building could be sold to a third party, whilst the media screens could either be managed directly or sold or subcontracted to one of the leading outdoor media ownership groups.”


Marie Rabouhans, who chairs the West Chiswick and Gunnersbury Society, told the Standard that the London Octopus was “totally inappropriate” for a residential location.
She said: “We didn’t think we lived in Las Vegas or Times Square. It will be seen for miles. It is an alien object that might be all right in a city centre or just off a motorway in the middle of nowhere. But we don’t want an overhead section of the M4 to be the defining feature of our neighbourhood.”

The London Octopus: is this London’s most controversial building ever? from London Business, via stml:

Chiswick’s “London Octopus” skyscraper has become the most controversial building in the capital. Why? Two rival royal families have entered a £120m bidding battle for the building.

The building will have Britain’s biggest advertising hoardings which will enable the facades to act as gigantic project screens, just like the futuristic buildings of Blade Runner and Total Recall movies.

According to London & Bath Estates and Galliard Group, the developers of the building, the London Octopus advertising screens will be seen by an estimated 300,000 vehicles per day and one million vehicle drivers and passengers per day.

Stephen Conway, chief executive of Galliard Group, said: “The London Octopus is the most futuristic and exciting commercial building ever launched in London. Vast revenue generating advertising boards, cutting edge architecture, a sophisticated multi-functional role, and 5-star facilities.

“We believe that the branding rights to the building could be sold to a third party, whilst the media screens could either be managed directly or sold or subcontracted to one of the leading outdoor media ownership groups.”

Marie Rabouhans, who chairs the West Chiswick and Gunnersbury Society, told the Standard that the London Octopus was “totally inappropriate” for a residential location.

She said: “We didn’t think we lived in Las Vegas or Times Square. It will be seen for miles. It is an alien object that might be all right in a city centre or just off a motorway in the middle of nowhere. But we don’t want an overhead section of the M4 to be the defining feature of our neighbourhood.”

2014-03-22

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photo 16:10:18
frankie-roberto:


How Does Your Brand Look in Live Photos?
What photo conversations are people having about your brand?

In a prime example of ‘because we could’, this company scans the ‘firehose’ of social media, and identifies the logos in people’s photos. As well as delivering ‘insights’ such as:

We found that Gatorade wasn’t just consumed during exercise, but by teens during meals.

their product also calculates demographics and lets you ‘engage with influences’.
Because being followed or messaged by a brand after sharing a photo which just happens to have their logo in it wouldn’t be creepy at all…

There are people who think this is a Very Good Idea. Sigh.

frankie-roberto:

How Does Your Brand Look in Live Photos?

What photo conversations are people having about your brand?

In a prime example of ‘because we could’, this company scans the ‘firehose’ of social media, and identifies the logos in people’s photos. As well as delivering ‘insights’ such as:

We found that Gatorade wasn’t just consumed during exercise, but by teens during meals.

their product also calculates demographics and lets you ‘engage with influences’.

Because being followed or messaged by a brand after sharing a photo which just happens to have their logo in it wouldn’t be creepy at all…

There are people who think this is a Very Good Idea. Sigh.

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