notes.husk.org. scribblings by Paul Mison.

2014-03-26

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photo 18:43:33
Well, that one just about sums it up. (From the longer film on the London Octopus promotional site, at about 1’05”.)

Well, that one just about sums it up. (From the longer film on the London Octopus promotional site, at about 1’05”.)

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photo 18:36:00
Rival royals in £120m bidding war for giant Octopus block in Chiswick:

Joint developers London & Bath Estates and Galliard Group will begin officially marketing the building this week. They say it has already attracted international interest because the LED screens covering a third of an acre —three times as much as the Piccadilly Circus lights — will be passed by estimated 300,000 vehicles a day. Six roads pass or converge at the roundabout, including the North Circular, the M4 Chiswick flyover and the A4.


the total development is expected to generate at least £10 million a year, mostly from screen advertising. 

Rival royals in £120m bidding war for giant Octopus block in Chiswick:

Joint developers London & Bath Estates and Galliard Group will begin officially marketing the building this week. They say it has already attracted international interest because the LED screens covering a third of an acre —three times as much as the Piccadilly Circus lights — will be passed by estimated 300,000 vehicles a day. Six roads pass or converge at the roundabout, including the North Circular, the M4 Chiswick flyover and the A4.

the total development is expected to generate at least £10 million a year, mostly from screen advertising. 

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photo 18:14:00
The London Octopus identity, Peter McCabe:

Put your brand on the skyline of London. The building represents a unique oportunity for international brands to own the site (as a HQ for example) or for advertisers to put their message across to an estimated 100 million hits per year.

The London Octopus identity, Peter McCabe:

Put your brand on the skyline of London. The building represents a unique oportunity for international brands to own the site (as a HQ for example) or for advertisers to put their message across to an estimated 100 million hits per year.

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video 18:10:58

The video from the home page of the proposed London Octopus building:

A 7,000 sqm office building with a 2,650 sqm LED shroud provides an infinite opportunity to express branding and CSR messages, in as bold or as subliminal a fashion as can be imagined.

Realised by MAKE Architects, and expressed through the themes of movement and interactivity, the result being a 50 metre tall asymmetrical and effervescent building that reaches out and responds to views in all directions.

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photo 18:07:00
The London Octopus: is this London’s most controversial building ever? from London Business, via stml:

Chiswick’s “London Octopus” skyscraper has become the most controversial building in the capital. Why? Two rival royal families have entered a £120m bidding battle for the building.
The building will have Britain’s biggest advertising hoardings which will enable the facades to act as gigantic project screens, just like the futuristic buildings of Blade Runner and Total Recall movies.


According to London & Bath Estates and Galliard Group, the developers of the building, the London Octopus advertising screens will be seen by an estimated 300,000 vehicles per day and one million vehicle drivers and passengers per day.
Stephen Conway, chief executive of Galliard Group, said: “The London Octopus is the most futuristic and exciting commercial building ever launched in London. Vast revenue generating advertising boards, cutting edge architecture, a sophisticated multi-functional role, and 5-star facilities.
“We believe that the branding rights to the building could be sold to a third party, whilst the media screens could either be managed directly or sold or subcontracted to one of the leading outdoor media ownership groups.”


Marie Rabouhans, who chairs the West Chiswick and Gunnersbury Society, told the Standard that the London Octopus was “totally inappropriate” for a residential location.
She said: “We didn’t think we lived in Las Vegas or Times Square. It will be seen for miles. It is an alien object that might be all right in a city centre or just off a motorway in the middle of nowhere. But we don’t want an overhead section of the M4 to be the defining feature of our neighbourhood.”

The London Octopus: is this London’s most controversial building ever? from London Business, via stml:

Chiswick’s “London Octopus” skyscraper has become the most controversial building in the capital. Why? Two rival royal families have entered a £120m bidding battle for the building.

The building will have Britain’s biggest advertising hoardings which will enable the facades to act as gigantic project screens, just like the futuristic buildings of Blade Runner and Total Recall movies.

According to London & Bath Estates and Galliard Group, the developers of the building, the London Octopus advertising screens will be seen by an estimated 300,000 vehicles per day and one million vehicle drivers and passengers per day.

Stephen Conway, chief executive of Galliard Group, said: “The London Octopus is the most futuristic and exciting commercial building ever launched in London. Vast revenue generating advertising boards, cutting edge architecture, a sophisticated multi-functional role, and 5-star facilities.

“We believe that the branding rights to the building could be sold to a third party, whilst the media screens could either be managed directly or sold or subcontracted to one of the leading outdoor media ownership groups.”

Marie Rabouhans, who chairs the West Chiswick and Gunnersbury Society, told the Standard that the London Octopus was “totally inappropriate” for a residential location.

She said: “We didn’t think we lived in Las Vegas or Times Square. It will be seen for miles. It is an alien object that might be all right in a city centre or just off a motorway in the middle of nowhere. But we don’t want an overhead section of the M4 to be the defining feature of our neighbourhood.”

2014-03-22

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photo 16:10:18
frankie-roberto:


How Does Your Brand Look in Live Photos?
What photo conversations are people having about your brand?

In a prime example of ‘because we could’, this company scans the ‘firehose’ of social media, and identifies the logos in people’s photos. As well as delivering ‘insights’ such as:

We found that Gatorade wasn’t just consumed during exercise, but by teens during meals.

their product also calculates demographics and lets you ‘engage with influences’.
Because being followed or messaged by a brand after sharing a photo which just happens to have their logo in it wouldn’t be creepy at all…

There are people who think this is a Very Good Idea. Sigh.

frankie-roberto:

How Does Your Brand Look in Live Photos?

What photo conversations are people having about your brand?

In a prime example of ‘because we could’, this company scans the ‘firehose’ of social media, and identifies the logos in people’s photos. As well as delivering ‘insights’ such as:

We found that Gatorade wasn’t just consumed during exercise, but by teens during meals.

their product also calculates demographics and lets you ‘engage with influences’.

Because being followed or messaged by a brand after sharing a photo which just happens to have their logo in it wouldn’t be creepy at all…

There are people who think this is a Very Good Idea. Sigh.

2014-01-07

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quote 21:11:08
“ If a critic is going to tweet it, we’re free to use it. We’re free to edit any review. We pull out what we want. ”

Scott Rudin, producer of Inside Llewyn Davis quoted by Margaret Sullivan in When a (Partial) Tweet Becomes an Ad, What Are the Rules? on the New York Times Public Editor’s Journal.

Tom Insam pointed out that this is another case where different people interpret the register of Twitter in rather conflicting ways.

2014-01-04

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photo 00:14:51
The ad-funded web (ie a Google search)

The ad-funded web (ie a Google search)

2013-12-02

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photo 19:35:00
BBC News, Row over Tony Blair ‘selfie’ artwork (via):

The artists, who go by the name kennardphillips, have accused advertising companies JCDecaux and CBS Outdoor of “political censorship” in refusing to carry it.
The two firms controlled between 50%-70% of the outdoor advertising market in 2011, according to a government report.
CBS Outdoor said the poster was refused after consultation with the Committee of Advertising Practice, which advises firms on whether ads may breach its code of conduct.
Neither gave details of which part of the code it breached, but the code includes rules forbidding ads that are misleading and are likely to cause “serious or widespread offence”.
Kennard and Phillips said CBS Outdoor had told them they could not use images involving explosions on public transport, such as on the sides of buses. JCDecaux declined to comment.

(Image taken from the Guardian's article acclaiming it as the quintessential modern artwork on war, since it's bigger there.)

BBC News, Row over Tony Blair ‘selfie’ artwork (via):

The artists, who go by the name kennardphillips, have accused advertising companies JCDecaux and CBS Outdoor of “political censorship” in refusing to carry it.

The two firms controlled between 50%-70% of the outdoor advertising market in 2011, according to a government report.

CBS Outdoor said the poster was refused after consultation with the Committee of Advertising Practice, which advises firms on whether ads may breach its code of conduct.

Neither gave details of which part of the code it breached, but the code includes rules forbidding ads that are misleading and are likely to cause “serious or widespread offence”.

Kennard and Phillips said CBS Outdoor had told them they could not use images involving explosions on public transport, such as on the sides of buses. JCDecaux declined to comment.

(Image taken from the Guardian's article acclaiming it as the quintessential modern artwork on war, since it's bigger there.)

2013-11-07

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quote 21:48:25
“ *52 of the females were wearing baseball caps and our accuracy of this group was only 42%. If we look at the accuracy of the software without any women wearing hats, the accuracy rate increases to over 96% ”

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