2010-08-26
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2010-01-28
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Saffron confirmed as Brand for London winner
via Dave Hill, who notes that Saffron is chaired by Wally Olins, formerly of Wolff Olins, designer of the London 2012 identity.
Oh dear. I’d kind of hoped the nonsense had gone away. (via teflon)
2009-09-30
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“New British Rail branding on a wine glass”, from the National Railway Museum’s “1968” site. Looks like a wonderful exhibition; shame I missed it.
2009-08-30
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Chris Heathcote, lights of London, talking about the branding for London exercise I mentioned earlier.
The whole thing is worth a read, and is a much more coherent take than the one I posted earlier. Of note is the fact that Chris properly conveys that Moving Brands are just one of many organisations pitching, and his great point that, for the logo to work, it has to be free.
Branding London
Moving Brands are pitching for the tender for a new brand for London, and are making their development work an open process via this blog.
Well, it’s a nice site, and none of the suggestions make me reel in horror, but: why does London even need a brand?
The about page has this image:
which apparently means we need a I♥NY style identity. Why, though? London’s sense of self is strong enough that it gets by without one, or a flag. Hell, it got through fifteen years without a government. Londoners know what the city is. Tourists do as well, even if they have a somewhat different perception of it.
If upstart cities like New York think they need a logo, fine. We’re better than that.
2009-06-19
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iamdanw on Pizza Hut’s possible rebranding to “The Hut” (via Lee, marco)
Yes, this was just a UK thing, and more to the point, it was pretty much a naked publicity stunt. Entirely unsurprisingly, a poll after a few months (on Facebook, if I’m remembering correctly) resulted in the name reverting, with a huge majority for the Pizza Hut brand.
This is all remembered from last week’s episode of Radio 4’s Bottom Line, which featured Jens Hofma, chief executive of Pizza Hut UK, and which you can still hear with Listen Again (possibly only in the UK). He doesn’t quite admit it was all done for the coverage, but he doesn’t exactly deny it either.
