british rail design cover by smallritual on Flickr:
The [Danish] design of this book looks like 2006, in British terms, rather than 1986. the 1980s were not a good period for swiss-style modernism in Britain. The book celebrates the British Rail corporate identity at a time when it seemed outdated in Britain - a case of ‘you don’t know what you’ve got ‘til it’s gone’. The British have never been very good at sticking to rational design systems - they get distracted by romanticism and nostalgia.
(Edited for capitalisation.)