quote 01:51:08 It is time that we cast aside the theory that excellence of design is a luxury. Let us see it instead as a necessity for answering real human needs.
President Richard Nixon, in 1973, quoted by Michael Silverberg in his piece on identity design, How New York’s Subway Signs Came To Be.
quote 01:48:53 British Steel’s 1969 manual gave the angles of its logo so that it could be re-created with compasses and a ruler. The instructions in what appears to be Walmart’s 2009 brand guidelines, posted on various design Web sites, were, simply, “Never redraw or alter the logo.”
Michael Silverberg in How New York Subway’s Signs Came To Be for the New Yorker. The article is really more of an introduction to Manual 1 by Unit Editions, “the first comprehensive study of corporate identity design manuals, and features 20 examples from the 1960s to early 1980s – the golden era of identity design.”