Today, we couldn’t be happier to announce that Instagram has agreed to be acquired by Facebook.
Providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.
The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this quarter.
From Gizmodo’s piece Inside Instagram: How Slowing Its Roll Put the Little Startup in the Fast Lane.
It might be splitting hairs, but I think the Flickr account is for the White House, and is therefore in Obama’s role as President, while the Instagram account is more of a campaign piece, in his role as candidate for re-election. Still, that paragraph makes its point.
Ben Ward in a post entitled (ha) Non-Titular.
At some point, if I can excise enough venom for it to be publishable in polite company, I might write about Instagram. One of the things I need to note is precisely its lack of all sorts of metadata. Not only does it turn the title into an optional field that’s more akin to a comment by the poster, but it doesn’t have tags, doesn’t distinguish date taken and date uploaded¹, didn’t have proper geotagging at first (and now, like Twitter, although it does, it’s only binary on/off and not post-editable).
Of course, this all contributes to the much-vaunted ease of uploading and general lack of friction², but to me it feels regressive, stupid; a return to the barbarity of a box of prints from 35mm with no labels, no information about the camera; no context.
Perhaps that’s what the kids want these days, though.
¹ They’re not necessarily the same, since Instagram allows you to browse through your camera roll. Of course, they’re treating that as an edge case, and for their service, it probably is.
² See also: “Friction is what keeps people from signing up for your site or downloading your app. Because it’s too expensive, because it’s too embarrassing, because it’s too difficult, because it’s difficult at all.”