notes.husk.org

british technology postage stamp by maraid on Flickr.

Wed, 03 Apr 2013 00:34:05 +0100

british technology postage stamp by maraid on Flickr.

thingsmagazine: RAF Fylingdales, North Yorkshire, from Cold...

Tue, 28 Aug 2012 23:54:00 +0100

thingsmagazine:

RAF Fylingdales, North Yorkshire, from Cold War: Building for Nuclear Confrontation 1946-89

Two photographs by Greg White from his excellent portfolio. I...

Fri, 20 Apr 2012 21:51:59 +0100

Two photographs by Greg White from his excellent portfolio. I could spend all day going through (and probably reposting) from here.

previously; previously on ffffound.

On Tumblr, Radar, and advertising

Thu, 19 Apr 2012 01:02:00 +0100

prostheticknowledge:

Ars Technica: Tumblr to launch ads starting May 2:

On Wednesday, Tumblr announced in an apparent about-face that it would be allowing paid advertisement on the popular blogging platform. David Kamp, Tumblr CEO and founder, made the announcement at Ad Age’s Digital Conference today in New York.

As recently as April 12, Kamp toldAd Age that advertising was “a complete last resort.” In 2010, the CEO famously said, in an interview with the Los Angeles Times,that the company was “pretty opposed to advertising. It really turns our stomachs.”

Yesterday, however, 25-year-old CEO added that putting ads on Tumblr Radar would get an advertiser 120 million impressions per day and will be available as of May 2.

I can’t say I’m surprised or overly disappointed by the announcement - for a free service it is more of an inevitability.

I’ve noticed a few posts recently in Tumblr Radar that, if not paid, felt as if they weren’t quite arising from sheer popularity- there were some related to the Hunger Games film, and another for the new John Cusack Edgar Allan Poe movie. Perhaps these weren’t actually paid for, but were testing the waters.

The fact that I wasn’t sure if they were paid or not seems to show that the Radar slot feels ripe for advertiisng. It’s small, but well-seen (I’m sure plenty of people check their dashboard multiple times a day, if not hour) but it’s also not too large or garish. If the paid ads aren’t too jarring or obtrusive, I can see it working fairly well for everyone.

I also suspect that any Radar items have to be on Tumblr itself, so that you can like or reblog them. That’s also smart for getting brands on the site, much as I prefer my social networks filled with people, not businesses. (I’ve been musing a post about why I like Flickr for this reason: there are unusually popular accounts around, but if they’re not photographers, they tend to either be states or government departments, like the various NASA institutions, the President, or Downing Street.)

The three radomes at RAF Fylingdales, Yorkshire. Taken from this...

Sat, 31 Mar 2012 03:24:05 +0100

The three radomes at RAF Fylingdales, Yorkshire. Taken from this Flickr post based on a page in Jonathan Glancey’s Lost Buildings.

Coverage of the BMEWS (red) and PAVE-PAWS (blue) early warning...

Fri, 30 Mar 2012 17:17:06 +0100

Coverage of the BMEWS (red) and PAVE-PAWS (blue) early warning radar systems. Flyingdales is one of the BMEWS stations.

Phantoms over the three US-operated geodesic radomes at RAF...

Fri, 30 Mar 2012 16:57:47 +0100

Phantoms over the three US-operated geodesic radomes at RAF Fylingdales (via). (More Fylingdales later, perhaps.)

On My Radar

Sun, 19 Dec 2010 04:05:57 +0000

Most of the time, I hide the Radar widget on my dashboard. Three times today, though, I’ve clicked through. And three times, it’s been a reposting of a photo from Flickr.

I know it’s hardly an original observation that Tumblr is all about the reblogging, but really, come on. It’s not even as if those photos are obscure on Flickr, either- they tend to have plenty of faves, or comments, or both.

Ho hum.

dallasfreckinmahaney: BOOOYAH. Times I hate Tumblr: some idiot...

Tue, 12 Oct 2010 22:09:30 +0100

dallasfreckinmahaney:

BOOOYAH.

Times I hate Tumblr: some idiot teenager being proud of getting on Radar for reposting a photo from Flickr (having broken the attribution chain from another Tumblr user). Ho hum.